The quotation as a reply to an enquiry may be a simple one and it can contain the prices and some other information. An astute businessman, however, will take this opportunity to stimulate his correspondent’s interest in his goods and services by including a sales message.

Offers are also sent without the preceding enquiry when a supplier wants to draw the attention of customers and new customers to a special product or range of goods.

If the supplier is in a position to meet his correspondent’s requirements, in his reply he will generally:

  • acknowledge the letter:
    • We thank you for your letter of 21 August enquiring about:
    • Thank you for your letter of 10 May requesting information about..
  • state what action he is taking;
    • We have pleasure in enclosing our latest catalogue and price list.
    • We are sending the samples you requested under separate cover
  • answer any specific questions the enquirer asked, for example, about prices and delivery:
    • Please note that we are offering a 5% trade discount / cash discount / quantity discount.
    • We are glad to be able to inform you that we are able to deliver from stock.
    • Our delivery date is 20 days from receipt of order
  • suggest ways in which he can help the enquirer to make a decision to buy:
    • We would like to suggest a demonstration of this model by one of our representatives.
    • If you wish we can arrange for the demonstration by..
  • invite the enquirer to ask for further information
    • if you would like any further information, please do not hesitate to contact us
  • close the letter
    • We are looking forward to hearing from you soon.


Example

Dear Mr Ranger,
 
Thank you for your letter of 15 April enquiring about our cotton sheets.
 
We have pleasure in enclosing our latest catalogue and price list. Please note that the prices quoted do not include insurance and delivery.
 
We have a representative office in Madrid and we are inviting you to contact them and take a closer look at our range of products.
 
We support that you should contact Ms Julia Sanchez, who will be staying at the Hyatt Hotel, Madrid, between 10 and 18 May.
 
We look forward to hearing from you.
 
Yours sincerely
 
Enc. catalogue/pricelist

 


Vocabulary

Nouns (imenice):Verbs (glagoli):
quotation - cena, dostava cene
offer - ponuda
correspondent - korespondent, dopisnik
service - usluga
assurance - uveravanje
attention-  pažnja
firm offer - čvrsta ponuda
receipt - prijem, primanje, potvrda prijema
enquirer - osoba koja šalje upit
trade discount - popust, rabat
cash discount - popust na gotovinu
quantity discount - popust na količinu
delivery date - datum isporuke
representative - predstavnik		 take opportunity - iskoristiti priliku
stimulate - stimulisati 
draw attention - privući pažnju
meet requirements - ispuniti zahtev, udovoljiti zahtevu
acknowledge - potvrditi
note - zapaziti, obratiti pažnju
hesitate - oklevati
Adjectives and adverbs
(pridevi i prilozi):		Prepositions and conjunctions
(predlozi i veznici):
in reply to - kao odgovor na
sales-conscious - prodajno orijentisan, svestan važnosti prodaje
preceding - prethodni
subject to - podložan, koji podleže, zavisi od
provided -  pod uslovom da		  -

 

Synonyms

 

Nouns (imenice):Verbs (glagoli):
quotation – price, charge, cost
offer – proposal, suggestion, proposition
correspondent – letter writer
assurance – confidence, self–assurance, self–confidence
attention– notice
receipt – reception
enquirer – inquirer, questioner
representative – member, delegate		 stimulate – encourage, inspire
acknowledge – to give thanks for
note – pay attention
hesitate – be reluctant, be unwilling, shrink from, demur
Adjectives and adverbs
(pridevi i prilozi):		Prepositions and conjunctions
(predlozi i veznici):
preceding – previous
subject to – depending to
provided – in case, if, on condition		  -

 

Autonyms

Nouns (imenice):Verbs (glagoli):

offer - denial, refusal

service - disfavor

assurance - denial

attention-  negligence, disregard

firm offer - option contract

receipt - refusal

trade discount - increase

delivery date - shipping date

stimulate - block, stop, deter, discourage

acknowledge - contradict, decline, deny, disapprove

note - ignore, neglect

hesitate - continue, persist
Adjectives and adverbs
(pridevi i prilozi):		Prepositions and conjunctions
(predlozi i veznici):

preceding - later, last, inferior

  
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